The goal
What we found
You have two Google listings, and half your customers land on the empty one
What it costs: Half the people who search for you on Google Maps get shown a version of your business with no phone number, no reviews and no way to contact you. It looks abandoned.
The fix: Report the duplicate to Google and have it merged into the listing with your reviews. Google has a free process for this.
12 reviews, next to competitors sitting on 198 and 222, in your own suburb
What it costs: Your rating is just as good as theirs, 5.0. But review count is what makes someone pick the safer-looking option when they're comparing three quotes.
The fix: Text every customer a review link the same day the job's done, not with the invoice later. It costs nothing and it compounds.
200 people a month search "electrician Wembley Downs". You don't rank for it, your own suburb.
What it costs: You're based in Wembley Downs, and there's nothing on your site for Google to show anyone searching for an electrician there.
The fix: Build one real page for your own suburb first, using the words already sitting unused in your page title: "Residential and Commercial Electrician Perth."
Work for Bunnings, Coles and Target is on someone else's website, not yours
What it costs: A business or strata manager deciding whether you can handle commercial work has no proof on your own site that you already have. Three national names is exactly the proof that wins that kind of job.
The fix: Put the Bunnings, Coles and Target work on your own homepage.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris